Webflow & Web Design
Building responsive, maintainable websites that balance strong design, clear content, and practical implementation.
Senior Designer focused on web, UX/UI, and product experiences that make complex ideas easier to use.
I design clear websites, product interfaces, and digital systems for teams that need sharper user journeys, stronger visual direction, and practical execution.
My work connects strategy, UX thinking, interface design, and Webflow implementation. I focus on reducing friction, clarifying decisions, and helping digital experiences feel easier to understand, trust, and use.
Design that turns complexity into usable digital experiences.
Across web and product work, I help teams clarify what users need, how information should be structured, and how interfaces should guide people from first impression to meaningful action. The goal is simple: make the experience easier to understand, easier to navigate, and easier to improve over time.
UX/UI & Product Design
Designing flows, screens, and interaction patterns that reduce friction and support confident user decisions.
Product Systems & Interfaces
Creating reusable visual patterns and interface systems that help products stay clear, consistent, and scalable.
Selected work
Selected projects
Mood
Creating a branded cannabis web experience for a distinguished audience
No items found.
360 House Remodeling
Remodeling website | From $20k bathrooms → $150k kitchen remodels
We helped this remodeling contractor jump from lower value bathroom remodels to 6-figure kitchen design-build projects.
No items found.
360 House Remodeling was attracting mostly smaller bathroom projects but wanted to transition into higher-value kitchen remodels.The website was restructured to better guide homeowners, clarify positioning, and attract more qualified inquiries. Resulting in a noticeable shift toward larger projects.
Project summary
Close360 House Remodeling
360 House Remodeling was attracting mostly smaller bathroom projects but wanted to transition into higher-value kitchen remodels.The website was restructured to better guide homeowners, clarify positioning, and attract more qualified inquiries. Resulting in a noticeable shift toward larger projects.
No items found.
Zukunft.Gruenden
Empowering Startups and SMEs: A Comprehensive and Scalable Website for Growth and Innovation
No items found.
Zukunft.Gründen stands at the forefront of startup incubation, financing, consulting, and SME growth, with a dedicated innovation lab that fuels entrepreneurial success.
Project summary
CloseZukunft.Gruenden
Zukunft.Gründen stands at the forefront of startup incubation, financing, consulting, and SME growth, with a dedicated innovation lab that fuels entrepreneurial success.
No items found.
Vibrant Wealth
Crafting Exclusive Financial Success
No items found.
Featuring a visually rich design with intuitive navigation, the site communicates the brand’s expertise and exclusivity from the first glance. Thoughtful content and subtle interactive elements guide visitors through Vibrant Wealth’s unique offerings, while strategically placed calls to action encourage qualified leads to take the next step.
Project summary
CloseVibrant Wealth
Featuring a visually rich design with intuitive navigation, the site communicates the brand’s expertise and exclusivity from the first glance. Thoughtful content and subtle interactive elements guide visitors through Vibrant Wealth’s unique offerings, while strategically placed calls to action encourage qualified leads to take the next step.
No items found.
Hestia
Pioneering the Future of Heating
No items found.
Located in Labrador, Canada, Hestia is at the forefront of an innovative intersection between commercial and industrial heating solutions and blockchain mining. The ambitious project aimed to establish a long-lasting brand that positions Hestia as a leader and pioneer in this unique industry
Project summary
CloseHestia
Located in Labrador, Canada, Hestia is at the forefront of an innovative intersection between commercial and industrial heating solutions and blockchain mining. The ambitious project aimed to establish a long-lasting brand that positions Hestia as a leader and pioneer in this unique industry
No items found.
I try to avoid it. But sometimes I like to work late nights.
Selected history
Experience
Product Design Lead & Art Director
Jiu Jitsu World League
Led product design and brand experience for a high-traffic digital platform. Focused on clarity, usability, and trust across complex user journeys where decisions had real consequences.
Web Designer, Product Designer & Webflow Expert
Jiu Jitsu World League
Designed and built user-centric platforms with an emphasis on clarity, flow, and reducing friction. Worked closely with stakeholders to translate complex offerings into simple, understandable experiences.
Web Strategist and Designer
360 House Remodeling
Led the full website strategy, design, and build. Focused on helping homeowners understand the scope, process, and fit before reaching out, reducing hesitation and improving the quality of first conversations.
Creative Director, Web and Branding
La Resistance Agency
Led website and brand strategy projects focused on clarity, positioning, and alignment between message and audience. Ensured design decisions supported business goals, not just aesthetics.
Lead Web Designer & Brand Strategist
La Resistance Agency
Oversaw end-to-end website and brand projects, from discovery to delivery. Focused on helping clients explain what they do clearly to the right audience.
Web & Brand Designer
La Resistance Agency
Worked on brand systems and rebrands where clarity and consistency were critical across multiple touchpoints. Helped teams translate abstract ideas into clear, usable visual systems.
Branding and Graphic Designer
Dtail Studio
Worked on brand systems and rebrands where clarity and consistency were critical across multiple touchpoints. Helped teams translate abstract ideas into clear, usable visual systems.
Senior Graphic Designer
Blacknosaur
Led branding and design projects with high visibility and strategic importance. Mentored junior designers and ensured design decisions supported long-term clarity and scalability.
Junior Graphic Designer
Blacknosaur
Built a strong foundation in design fundamentals while working on real client projects. Learned how to communicate ideas clearly and justify design decisions.
Graphic Designer
Play Business School
Designed visual identities and materials for educational programs and events. Focused on making information clear, accessible, and engaging.
Graphic Designer
Humana Plus Asesores
Supported branding and design needs across marketing materials. Built early experience translating requirements into clear visual output.
I appreciate you taking a look at my work and experience.
Send me a message and we can get to know each other. Not strings
Send me a message and we can get to know each other. Not strings
Contact info
info@sebastianfermin.com
Dribbble portfolio
Download my CV