websites for contractors

Getting 2x bigger jobs for contractors and construction companies

Attract the right projects, guide homeowners through the decision process, and repell time-wasters and tire-kickers

10 year design veteran
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+50–120%

Increase in average project value after repositioning the website

2–3x

More qualified inquiries. Not more leads. better ones from homeowners ready to move forward

Shorter sales cycles

Clients come in pre-informed. Less back-and-forth before closing

Partners

the problems affecting 90% of websites

The majority of contractor websites actually get decent traffic, but...

why this happens

Most contractor websites end up like this

They're not built around how homeowners actually like to buy
Trying to speak to everyone at once
Optimizing for "More leads" instead of better ones
No thought about what happens after the user lands
a headshot of me
a headshot of me
how contractors win

What the companies that actually convert do differently

  • They guide homeowners instead of just informing them
  • They speak to a specific type of project
  • They don’t rush the inquiry
  • They remove confusion at every step
  • They turn traffic into qualified conversations
  • And ultimately close the deal on the first call!
I understand your buyers
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about me

Work with someone that understands construction clients

  • I focus specifically on remodeling & construction websites
  • I design around how homeowners actually choose a contractor
  • I understand how your best projects actually come in
  • I think in terms of project quality. Not just lead volume

Built on Homeowner UX

Not generic web design logic. But how remodeling and construction clients think before reaching out.

Designed to get Contractors better work

Referrals, Google, word of mouth, paid ads. All feeding into one system that converts properly.

Filters the right projects in

Clear enough to attract serious clientsand naturally repel the ones you don’t want.

Supports how you sell in real life

So your website works with your process. Not against it!

Clients have a lot to say about me.

"Sebastian delivered everything on time and in the established timelines... It was so pleasant to work with a professional of this caliber."

Juan O

"Sebastian was wonderful. He helped me fix some bugs that I couldn't quite figure out, and I really enjoyed working with him. I would recommend hiring him, and I hope to work with him on future projects as well."

Rebecca Z

"Sebastian's willingness to be interactive as I need in the process of the project, offering his suggestions and advice based on his professional experience, and communicating excellently, as well as his kind and creative nature, combines with his thorough expertise, making him a very valuable professional for any team or project.”

Alaya K

"Sebastian is not only talented but knows how to come up with creative ideas. Would recommend him totally!"

Joel B-L

"Sebastián exceeded our expectations! His punctuality, collaborative spirit, and graphic design expertise resulted in a project that was both functional and aesthetically pleasing. We were so impressed that we immediately initiated additional projects with him."

Asami G

"One of the most professional freelancers I've found on Upwork. Efficient, smart, thorough, and very calm. Sebastian not only fixed my issues but made an effort to explain to me other areas in my website that could be improved from a UX perspective. I feel that I got my bugs fixed and my website was simultaneously given an UX upgrade."

George B

"Sebastian is the best Webflow designer I have ever worked with. Communication, skills and output were all excellent. I will be working with him on every future project and I can look forward to a long lasting relationship with him."

Nick M
A PROJECT IN MIND?

Let's get you launched

Fill out this form and I’ll get to you in the next business day. Or if you’re not a forms person, you can always email me

info@sebastianfermin.com
I'll get back to you within the next business day
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FAQs

What’s your approach to contractor websites?

I focus on structuring your website so the right type of client understands your services quickly and feels confident reaching out. Most contractor sites try to speak to everyone which usually results in attracting low-quality inquiries. My goal is to position you clearly so you get fewer, but better, leads.

How long does a project typically take?

Most projects take between 4–8 weeks, depending on scope.We usually start with the key pages that drive inquiries (homepage + core services), so you can start seeing results quickly instead of waiting months for a full rebuild.

How much does a website cost?

Pricing depends on scope, but most projects start in the $5,000 range

Do you work with all types of contractors?

I primarily work with remodelers, builders, and trades that rely on high-ticket projects. If your goal is to attract better clients (not just more volume), we’ll likely be a good fit.

Do you do SEO?

Not in the traditional “SEO agency” sense.

Most contractors don’t have a traffic problem, they have a conversion and positioning problem. I focus on making sure the traffic you already have actually turns into quality inquiries.

That said, I structure websites in a way that supports SEO (clear pages, proper hierarchy, etc.), and can coordinate with an SEO specialist if needed.

Do you run Google Ads or Facebook Ads?

I don’t directly manage ads.

However, I make sure your website is built to convert paid traffic properly, which is where most ad spend gets wasted.If you’re already running ads (or plan to), this becomes even more important.

What platform do you use?

I primarily build on Webflow, which allows for: Fast, custom design (not templates) Easy updates without a developer. Strong performance across devices

Will I be able to update the site myself?

Yes, I build everything so it’s easy to manage.I can also show you how to make updates or handle ongoing changes if you prefer to stay hands-off.

What if I already have a website?

Perfect, in most cases, we don’t need to start from scratch.
We can optimize key pages first (where most leads come from), so you see results quickly before committing to a full rebuild.

How do we get started?

We’ll start with a quick 15–20 min call to: Understand your current setup, identify quick wins and see if we’re a good fit. If it makes sense, we’ll move forward with a focused first phase.